Privacy Policy
Gone are the days of a delightfully simple Privacy Policy 😕. Here is where we’re at in the year 2023…
Website
Cookies: yum. gang gang.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
We use cookies to determine if you are a new visitor to the site so we can serve a pop-up subscription form. If you have cookies turned off, you will likely see this form on every page, which you may find very annoying.
Nowadays, we also use cookies for these purposes:
(a) advertising – we use cookies to help us to display advertisements that will be relevant to you; and
(b) analysis – we use cookies to help us to analyze the use and performance of our website and services;
We also use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
- https://support.google.com/chrome/answer/95647?hl=en (Chrome);
- https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
- https://www.opera.com/help/tutorials/security/cookies/ (Opera);
- https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
- https://support.apple.com/en-gb/guide/safari/sfri11471/mac (Safari); and
- https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
Please note that blocking cookies may have a negative impact on the functions of many websites, including our Site.
Advertising
This Site is affiliated with CMI Marketing, Inc., d/b/a Raptive (“Raptive”) for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://www.cafemedia.com/publisher-advertising-privacy-policy
Mailing List
When you subscribe to our mailing list, we collect your baby’s expected due date (EDD) or actual date of birth. This information is used specifically to tailor your experience and to send you the right content at the right time – and for no other reason.
You may opt out of the newsletter at any time simply by clicking “unsubscribe” at the bottom of any email. One click, no questions asked. Done and done. We won’t even be offended (okay well, maybe a little bit).
We have started to do Facebook advertising. This is called Facebook Remarketing. You can learn more about interest-based advertising from Facebook by visiting this page.
Some people find this particularly creepy, so you can opt out. To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook.
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy.
If you have any questions at all, please email me at [email protected].
Yours truly,
Meg Collins, Editor
